Photographer Adam Bouska Adam Bouska is an award winning American fashion photographer, featured on a variety of shows and mediums including; the New York Times, Life & Style magazine, Guinness Book of World Records 2010, Chelsea Lately, TODAY show, The View, Million Dollar Listing, Millionaire Matchmaker, CNBC, and more. | Photo: Adam Bouska
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A smart person once wrote that you are what you pay attention to. In modern culture, where we are consistently attacked with distractions and stimuli that are designed to steal our attention, this saying rings true as we fight to maintain who we are by making sure we pay attention to what we want to pay attention to.

Tumblr – like all new technology – is an opportunity to either make sure you become who you want to be, or get distracted by things you don't want to be associated with. Although the highest of fashion circles are still projecting their styles and looks with the most nonthreatening and purest models – androgynous and open – the rise of men's wear on Tumblr's and other blogs has shifted from the purity of high fashion to the gritty imperfections of street style and, most recently, tattooed models.

Tattooed models would have never found their way into any photo a few years ago – and still won't find their way in any major publications this day – but as of late the Internet's sartorial experts have been projecting styles and wardrobes with models that have permanent sleeves of ink below those tightly stitched cotton ones that come off much more easily.

Part of this may be one community developing a voice, a style of expression that sets itself apart from others. Men's wear bloggers are not Michael Kors or Marc Jacobs, they don't have to deal with the rigidity of old purists, critics, and elements of style that determine sales and business. They are free to project whatever styles on whatever canvas they please – tatted or clean. Much like how the camera freed painting from the chains of replicating the physical to expressing the intangible, the Internet and its unabridged freedoms have allowed men's wear taste-makers, critics, fans, and manufacturers to break from a mold and start experimenting with how they're perceived.

For example, this Tsovet wristwatch is advertised on prominent men's wear blog

When you look at yourself in the mirror every morning you have a choice to be one thing or another.

Anchor Division. The whiskey tan strap and clean face of the watch are contrasted with the dark tattoos running up the wrist of the model shown.

Also on Anchor Division, are Cravatta Pelliano Italian ties be modeled by two heavily bearded and tattooed gentlemen wielding straight razors inches from another man's throat. This is the opposite of the classic, easily digestible, and largely nonthreatening models normally seen in the catalogs of J. Crew.

Although it may be some time – if at all – before we see any men's wear models in the glossy pages of Esquire and GQ with full sleeves or walking the runways with a pin-up girl seductively stretching up their forearms, but that's only one arena of men's wear that's slowly responding to the massive movement that's being cultivated online.

The main idea is to decide which school you want to be loyal too. Although the clothes may be the same, the presentation and combination of the people they're choosing to project to the world and what they're wearing does make a difference in who you eventually choose to alter yourself as. When you look at yourself in the mirror every morning you have a choice to be one thing or another; this decision isn't determined that morning, but rather in those hours you spend perusing the Internet and unconsciously creating your influences. Make sure you choose them wisely.